Revamp of the Domino's Half 'n' Half experience, increasing revenue and delighting customers with personalisation and multi-choice flavour options.

Re-introducing the feature to the NextGen online ordering app addressed feedback from the Japanese market where customers were dissatisfied with the lack of customisation.

BI data indicated significant potential for revenue with early testing showing a 16% uptake for a ￥200 premium representing billions of Yen in sales (tens of millions of $AUD).