Right now, 3264 children are urgently in need of support.
Traditionally, The Smith Family (TSF) relied on teachers or staff to identify at-risk students and refer them via a cumbersome mail-in process. But with COVID lockdowns severing the vital link between students and educators, families were left stranded, unable to provide even the basic technology for remote learning.
That's where innovation stepped in. Enter my solution: a user-friendly website design that empowers parents and guardians to effortlessly submit their child's details and permissions. It's a digital lifeline, tailored with sensitivity to every family's unique circumstances and tech proficiency. This isn't just about bridging a digital divide; it's about building bridges of hope for those who need it most.
A clear trend in audience device usage emerged.
An analysis of web traffic showed that a staggering 72% of traffic was from mobile devices which was a surprise to me. The demographic data showed the program utilisation was exclusively from low socio-economic families which lead me to the incorrect assumption that desktop would be the primary device in use.
Further, iOS accounted for around half of the user traffic over 5 operating system versions with Android coming in at 14% of sessions. 86% of the devices were were older or obsolete models underlining the importance of considering browser compatibility as a top priority.
Deconstructing the existing solution to distill the essential components and understand what could be enhanced by moving to a smart digital solution was coupled with personas that helped me understand the demographic more thoroughly.
Key insights included low tech acumen coupled with low literacy make documents with legal requirements – such as privacy consent forms – a challenge to implement effectively.
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